Our Business

Innovation is in our DNA. Focused on democratising mass beauty categories, our success has come from the right MIX of insight-led innovation, agility and manufacturing capability. Owning our own production capability means we work with suppliers from around the globe, hand-selecting the best possible ingredients and delivering quality with scale. Mix Limited has the largest percentage of products of any leading skincare brand in New Zealand that are certified organic by Ecocert, the world’s largest cosmetic certifier and the industry leader in organic accreditation, putting our business and brands at the forefront of natural product development across Australasia and the world.

The leading cosmetic manufacturer in New Zealand
Strong Natural, Organic and Sustainable accreditations from New Zealand and Global experts.
18 years experience of brand development and growth
Retailing in over 6,000 stores and online across New Zealand, Australia, Asia and North America
Strength in grocery, pharmacy and department store channels.

The Founders Story

Rewind nearly two decades, six brands, thousands of ideas and lots of crazy stories and you’ll get to the start of the Mix Limited journey. Founders Shane and AJ created Mix in 2000 with a washing machine pump and a credit card, and since then have been on a relentless journey of democratisation: creating quality, natural products accessible for all.

With category leading brands, including the No.1 Natural Skincare brand in New Zealand; Essano, Mix is now one of the fastest-growing FMCG companies in New Zealand. A true leader in natural beauty, Mix has created certified organic, award-winning formulations and unique product ranges -now retailing in over 6,000 stores and online in countries across the globe.

Mix has grown from a partnership of two Kiwi innovators to a team of talented, fun-loving experts, still based here in New Zealand.

Awards and Accreditations

Mix Limited has the largest percentage of products of any leading skincare brand in New Zealand that are certified organic by Ecocert, the world’s largest cosmetic certifier and the industry leader in organic accreditation.

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